I know, I know, the thought of instant coffee to some people is revolting. However, Starbucks is banking on their new instant coffee called “VIA”.
I haven't tried VIA (not really a coffee drinking anyway) but I have to admit...a pair of network anchors tried it on the set one morning, and one spit the product out!
If you take the “VIA Challenge”, at a Starbucks location October 2-5th, you can get a free cup of regular, and a $1 off coupon! Here’s details from the Starbucks site:
Starbucks VIA™ Taste Challenge
From Oct. 2 – 5, Starbucks invites customers to join the Starbucks VIA™ Ready Brew Taste Challenge at their favorite U.S. Starbucks location. Participants can taste Colombia Starbucks VIA™ next to fresh-brewed Pike Place™ Roast and challenge themselves to guess which one is Starbucks VIA™. Starbucks VIA™ Taste Challenge participants will receive coupon for a complimentary Tall brewed coffee on their next visit as well as an offer for $1 off a Starbucks VIA™ Ready Brew purchase.